Marketing performance measurement systems and firm performance
نویسندگان
چکیده
منابع مشابه
Efficiency measurement for network systems: IT impact on firm performance
Available online 17 June 2009
متن کاملThe Nexus among Resource Based Theory, Marketing Strategy, and Firm Performance: An Integrated Framework
The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...
متن کاملTechnology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing
Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technologyand practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitati...
متن کاملRethinking Marketing Performance Measurement: Justification and Operationalisation of an Alternative Approach to Affiliate Marketing Performance Measurement in Tourism
A number of measurement frameworks have been developed to help organisations assess the effectiveness of their marketing activities. Yet, the approaches provided by these frameworks seem to be largely linear and outdated. Whilst effectively explaining cause-and-effect relationships between marketing efforts and performance in the offline domain, the existent marketing performance measurements f...
متن کاملThe Role of Organizational Structure in Designing Performance Measurement Systems
Organizational structure determines the scope of decisions, tasks, responsibilities, goals, perspectives and rewards for achieving results. In recent decades, due to environmental changes and dramatic technological advances, organizational structure has changed from Mechanistic to organic. The purpose of the restructuring is to facilitate the achievement of the organization's goals. Changing st...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2020
ISSN: 0309-0566,0309-0566
DOI: 10.1108/ejm-05-2018-0302